Free resources: SEO, AI and DIY marketing

CSV worksheets, calculators and official tools for organising content, preparing campaigns and checking your store’s product information.

Tools you can use today

Download worksheets or use the calculators in your browser. These resources are free and require no registration. Measurement cells remain empty until you have your own data.

Q4 page checklist

Check offers, claim sources, stock, mobile experience and next action.

Download CSV →

Keyword-to-page map

Map an intent to a page and retain the source of measurements.

Download CSV →

Campaign calendar

Plan content, destinations and click and order measurements.

Download CSV →

Product-information review

Connect each claim to evidence, an image and any required correction.

Download CSV →

Collaboration tracker

Check terms, cost, fit and outcome for each editorial contact.

Download CSV →

Marketing calculators

Model a discount and its costs; build a campaign UTM link.

Open tools →

Q4 workshop: pages and contribution

12 original slides: mobile journey, product evidence and worked US/UK examples.

Download the free PDF →

Reusable calculator demonstration

A standalone HTML/CSS/JavaScript demonstration under the MIT licence, with no dependencies or registration. Includes instructions and worked examples.

Download the open source demo →

Check a crawler IP range

An original MIT-licensed Python utility: compare an IP observed in your logs with downloaded official prefixes. No network calls or firewall changes.

Download the Python script →

Read the procedure and limitations

Search engines and keyword selection

Choose a method and consult official sources · Free decision worksheet

Reuse the code and worksheets

Our worksheets and calculator code are released under the MIT licence. You can adapt them to your business. This licence does not cover third-party photographs or ebook content.

Download the open source kit · Read the licence

Scope a service and record its evidence

Three worksheets created for the journal’s methods. Each CSV contains a blank row and three clearly fictional examples: replace them with evidence from your own project. Define the scope, owner and acceptance checks before pricing an offer.

Leave unknown measurements blank. Price work using your actual costs; examining a link does not mean acquiring it, and a click is not a sale. You may adapt the worksheets under the MIT licence.

Official tools for checks

Search Console — Impressions, clicks and indexing status for your own site.
Rich Results Test — Check structured data supported by Google.
PageSpeed Insights — Inspect page performance and diagnostic suggestions.
Google Trends — Compare relative interest in a topic within a country; this is not absolute search volume.
Bing Webmaster Tools — Review your site’s crawling and search performance on Bing.
Schema Markup Validator — Validate schema.org vocabulary without promising a rich search result.

Open source projects to explore

Lighthouse — Automated page auditing; interpret checks in the context of your website.
Matomo — Self-hosted analytics: open source software with hosting and configuration to plan.
WooCommerce — Commerce on WordPress: assess maintenance, extensions and hosting.
Medusa — Commerce foundation for a technical project: development resources are required.

Open source software does not imply free hosting or no maintenance. Check the licence and technical scope before changing your store.

Prepare for Q4: guides and checks

A guided path for your store

To explore the worksheets in depth and organise your next steps, discover complementary ebooks from DIY Marketing Guide, the store in our business group. These are paid guides; their contents, language and price are shown before purchase.