DIY Marketing Guide17 ebooks and bundles availableView all guides
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Improve your SEO
SEO Foundations
Map search intent to keywords and website pages. Plan your first useful content, its internal links and a 90-day SEO programme.
For: Beginners who want to build their first SEO strategy rather than work through a technical audit.
Before you start: Have a defined offer or project; the guide’s fictional case also lets you practise without a website.
Evaluate linking pages and relevance before committing a budget. Plan resources worth citing, their distribution and a record of placements with their limitations.
For: Website owners and service providers who want to assess or organise link acquisition.
Before you start: Know your important pages and acquisition objective; the guide does not make purchases or contact publishers.
Turn a crawl into reproducible findings and prioritised fixes. Examine HTTP, canonical URLs, rendering, performance, structured data and international versions, then verify the corrections.
For: Professionals and website owners who want to scope and verify a technical website audit.
Before you start: Understand HTTP, canonical URLs and indexing, or first work through the indexing guide.
Check your Google Business Profile’s eligibility and ownership, then review contact details, hours, photos and review replies. A profile audit and schedule support ongoing checks.
For: Shop owners and professionals who want to manage their business’s local presence.
Before you start: Have the business’s actual information available; begin with a read-only review before making changes.
Organise your Search Console checks, examine URL statuses and align sitemaps with useful links. Use the supplied log to decide what to investigate next.
For: Website owners who want to understand indexing and maintain a useful checking routine.
Before you start: Be able to contact the person managing your domain or platform to arrange access.
Define your target customer, qualify observed needs and prepare messages with relevant context. The qualification sheet and contact log help organise your prospecting.
For: Freelancers and new service providers who can already deliver a specific service.
Before you start: Have a service you can deliver, enough delivery capacity and an understanding of your working costs.
Compare the evidence, costs and risks behind White, Grey and Black Hat SEO. Examine expired domains, site networks, cloaking and methods for structured experiments.
For: Readers who want to evaluate advanced techniques and the assets those techniques may put at risk.
Before you start: SEO foundations are recommended for the technical chapters; define the objective and evidence before experimenting.
Define the data behind an SEO decision and build repeatable operations. Connect local analysis, validation, content maintenance, experiments and incident handling.
For: SEO practitioners who want to automate tasks while keeping control of the data and outputs.
Before you start: Understand URLs, metrics, periods and filters; technical exercises use Python 3.10 or later.
Map collections, products and variants in Shopify or WooCommerce. Check structured data, feeds and buying content with the product/feed matrix and store audit.
For: Store owners and SEO providers working with an ecommerce product catalogue.
Before you start: Have a catalogue export, authorised crawl or manual sample, plus the relevant commercial information.
Distinguish retrieval, mentions and citations in AI answers. Build a question panel and check sources using the supplied register, keeping visibility separate from sales.
For: Entrepreneurs and content managers who want to examine how their information appears in AI answers.
Before you start: Be able to recognise a URL and have useful customer questions; no measurement subscription is needed to start.
Explore technical audits, GEO, ecommerce SEO, automation and the evaluation of White, Grey and Black Hat methods. This bundle brings together five guides and their resources.
For: Practitioners who want to develop several technical areas of their SEO work.
Before you start: Indexing and HTTP foundations for audits, a catalogue for ecommerce work and Python 3.10+ for automation exercises.
Bring together four business foundations: SEO mistakes, website creation, indexing and local presence. Connect customer needs to the information and pages you need to organise.
For: Entrepreneurs who want a coordinated starting point for their online presence.
Before you start: Know your offer; have business information and access to the domain administrator for the relevant exercises.
Combine prospecting, SEO foundations, writing and link acquisition in four guides. Work on your audience, pages and distribution using their worksheets and logs.
For: Freelancers and teams who want to connect their offer, content and prospect research.
Before you start: Have a defined offer or service, know your important pages and have authorised source information.
Get all 13 guides, from first SEO decisions to audits, prospecting and automation. The collection comes in two ZIP downloads with each guide’s own resources.
For: Readers who want to choose a learning path across the full collection rather than buy one topic.
Before you start: Requirements vary by guide; bring a defined offer and technical foundations for the relevant advanced exercises.