49 articles
GA4 ecommerce refunds: why tracked revenue differs from bank deposits
GA4 refunds are event-based, not bank-based. Learn why tracked revenue diverges from deposits, how transaction_id matching works, and how to diagnose gaps.
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Duplicate GA4 purchases: trace an order counted twice
A practical diagnostic for duplicate GA4 purchase events: use the transaction ID, two-trigger tests and DebugView to find where one order is counted twice.
Read articleSEO evidence for business decisions: separate observed data from traffic estimates
How to separate estimated SEO traffic from observed data before making business decisions, with a diagnostic method, a decision table and worked UK/US examples.
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Online store pricing: calculate costs before matching rivals
An attractive price still needs to leave a real margin.
Read articleEcommerce product bundles: sell a complete solution
A useful bundle solves one complete job.
Read articleEcommerce email marketing: write for one clear audience
A relevant campaign begins with why it is being sent.
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