Ecommerce ads: how can you tell whether a campaign pays off?
An ad campaign can show an attractive return on ad spend while losing money. Attributed revenue does not remove product cost, shipping, payment fees, discounts or returns. Calculat
Read articleShopify Analytics: which numbers matter each week?
Shopify Analytics becomes useful when a question comes before the dashboard. “Why are mobile orders down?” needs a different analysis from “Which product leaves the best contributi
Read articleHow do you choose a supplier for an online store?
A supplier should not be chosen by unit price alone. Reliability determines what you can promise on product pages and what you must handle after payment. Before signing or synchron
Read articleBrand positioning statement: write a claim you can prove
Name a specific audience, its problem, and a difference you can demonstrate. Avoid adjectives every competitor could.
Read articleCompetitive analysis: compare visible offers, not slogans
Choose three competitors customers actually mention. Record public price, scope, timing, proof, and.
Read articleCustomer journey in marketing: one question at each step
Listen to questions before contact, before purchase, and after delivery. Match existing pages and messages to those.
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