Shop moves to shop.com: which URLs should brands verify?
Shop's web experience moved from shop.app to shop.com on 29 September 2026. Which URLs brands should check, what redirects cover, and what the change does not affect.
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US Shopify return shipping tax: prepare for the October 23 change
From October 23, 2026, Shopify Tax and Tax Platform in the US tax return shipping fees automatically. Here is what changes, what does not, and how to prepare.
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MerchantReturnPolicy schema: keep markup aligned with real return terms
A practical method to validate MerchantReturnPolicy schema against your actual return terms, with a decision table, worked example and common mismatch fixes.
Read articleMember-only product pages: what can Google actually crawl?
Google can crawl a member-only product page if the URL is allowed and the server returns it. Learn what is crawlable, what is not, and how to verify.
Read articleShopify Changes Session Measurement: How to Interpret Reporting Differences
A new session baseline may move conversion rates even when orders and sales remain the same.
Read articleOne-Click YouTube Shorts Ads: Measuring the Path From Discovery to Site
Google announced one-click landing page access from full-bleed 9:16 image ads on YouTube Shorts.
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