23 articles
Ecommerce analytics: trace one problem through checkout
Choose one product family and record visits, product views, cart additions, and purchases. Sitewide totals hide.
Read articleMobile commerce: test a purchase with one thumb
On an ordinary phone, find a product, choose a variant, and complete checkout. Note every interruption or hidden.
Read articleLoyalty program examples: compare three reward types
Compare points, a reward after repeat purchases, and access to a useful service. Calculate the cost of each promise on.
Read articleProduct inventory management: prevent impossible orders
Use one identifier per sellable variant and record where each unit sits. Separate available, reserved, and uninspected.
Read articleWordPress or Shopify: which fits your online store?
The right platform depends on the work your team can actually manage each week.
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