OpenAI is testing Sponsored Agents with selected advertisers in the United States. After clicking an ad, a user can choose a clearly labeled conversation with a sponsored agent, separate from the original conversation. Source officielle.
A practical check
Prepare verifiable answers on specifications, prices, availability, limitations, and the official product page. Define when the agent should hand off to a person or the site rather than speculate.
A furniture brand can answer questions about size, material, and care from its official data. If a buyer asks about undocumented compatibility, the agent should say so rather than invent certainty.
What the evidence supports
The US test does not establish European availability. A sponsored conversation should remain clearly labeled and measured through to the site action. Date the check and retain the source documentation so that later changes can be verified.