Google expanded aggregator and supplier units to local business queries. These experiences concern the European Economic Area and distinguish eligible aggregators from businesses that provide a service directly. Source officielle.

A practical check

For a local provider, check the service page, coverage area, contact details, and crawlable links. For an aggregator, read the eligibility and data requirements before assuming participation.

A plumbing company is a direct supplier; a directory listing many plumbers is an aggregator. Their participation rules are not interchangeable. The supplier should keep service pages crawlable and accurate; an aggregator should review Google's eligibility process.

What the evidence supports

Inspect results for relevant queries and countries; do not attribute every local ranking change to this new format. A direct supplier does not follow the same process as an aggregator. Date the check and retain the source documentation so that later changes can be verified.

SEARCH ENGINE TRENDS

Put the idea into practice.

All articles