Google is extending the closed AI Brief beta to French. The tool gives AI Max context about the business, audience, and ad message; the announcement does not mean every French-language account has access. Source officielle.
A practical check
Prepare a test brief with the real offer, three buyer profiles, approved claims, and promises to exclude. Compare suggested creatives with their landing pages before launch.
A store brief can specify the exact product, available variants, shipping market, and an explicit limit such as 'do not promise next-day delivery.' The generated ad then needs a landing page that supports each claim.
What the evidence supports
Check account eligibility and keep human approval. Beta access and commercial results must be measured separately. Date the check and retain the source documentation so that later changes can be verified.