65 articles
Website accessibility: start with a real user journey
Pick a key journey, such as finding a service and sending an enquiry. Try it with a keyboard and check form.
Read articleSEO strategy plan: six weeks of verifiable decisions
Pick a page group important to sales or enquiries. Record its impressions, clicks, and access.
Read articleWebsite audit for SEO: attach evidence to each issue
Sample eight different URL types: home, category, article, product or service, and an old page. Check access, canonical.
Read articleSEO content writing tips: start with a question and evidence
Write down the decision the reader is trying to make and answer it in the opening. Structure the page around their.
Read articleE-commerce SEO migration: a checklist before launch
Changing a platform or domain without mapping old pages can erase valuable entrances to your store.
Read article