Product page LCP: identify the main element before optimizing images
Before optimizing product images, identify which element is actually the LCP candidate. A practical diagnostic for ecommerce teams in the UK and US.
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Ecommerce CLS: stop banners and widgets moving the buy button
Why banners, widgets and web fonts shift the buy button on ecommerce pages, how to reserve space, and how to verify CLS in real field data rather than chasing a perfect lab score.
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Review schema: distinguish company testimonials from product reviews
Learn how Google's review snippet rules treat company testimonials differently from product reviews, and how to mark up each type without triggering self-serving review issues.
Read articleSeptember 2026 Google Spam Update: Track the Rollout Before Drawing Conclusions
The rollout may take two weeks. A traffic drop during that window is a signal to investigate, not a diagnosis.
Read articleSearch Console Adds Multimodal Reporting: What Lens and Circle to Search Measure
The new filter reports visual search discovery where a site receives relevant traffic; it does not measure purchases.
Read articleVideoObject Markup: Google Clarifies Creator and Interaction Statistics
Google documented the VideoObject creator property on September 24, 2026, while retaining support for author.
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