Organization schema: align seller identity across the website
Organization schema helps Google disambiguate your business. Learn how to align logo, name, contacts and policies without fake ratings or guarantees.
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FAQ and GEO: why questions still help after Google retired FAQ rich results
Google stopped showing FAQ rich results and removed the documentation in 2026. Here is what that changes for FAQ pages, generative search visibility and structured data.
Read articleNosnippet and data-nosnippet: control previews without blocking a page
How nosnippet, data-nosnippet, max-snippet and X-Robots-Tag control search previews without blocking a page — plus a diagnostic for AI features and recrawl timing.
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Google Discover traffic drops: why rankings are not the right diagnosis
Discover traffic is serendipitous, not ranking-driven. Learn why a drop is not a ranking problem, and use a diagnostic worksheet to isolate the real cause.
Read articleArticle dates and updates: show real changes rather than artificial freshness
How to handle article published and modified dates honestly: what Article structured data supports, how to log substantive changes, and why resetting dates backfires.
Read articleEcommerce INP: investigate slow filters and add-to-cart interactions
A field-lab method for diagnosing slow ecommerce INP on filters and add-to-cart, using 75th-percentile mobile data and targeted lab reproduction.
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