The AI Act Article 50 transparency obligations apply to covered systems from August 2, 2026. People must be told when they interact directly with an AI system, including a customer-facing assistant. Source officielle.
A practical check
Show the disclosure at the point of conversation, review automated answers, and provide a human handoff. Distinguish the system provider’s role from the business deploying it.
A support widget automatically answers 'where is my order?' The visitor should understand that it is AI before sharing information; a human path should remain for cases the tool cannot resolve.
What the evidence supports
A generic label does not replace checking obligations for the specific use. Public-interest text and manipulated audiovisual content raise other transparency cases. Date the check and retain the source documentation so that later changes can be verified.