Selling online: Switzerland

Languages, CHF pricing, payment and operations: practical decisions for the Swiss market.

Prices and examples expressed in CHF. Adapt assumptions to your store and check your providers’ terms.

Genève

Geneva ecommerce pricing: show CHF clearly

Clear CHF pricing requires consistent information from product page to payment and refund.

Lausanne

Verify TWINT in the real store configuration before advertising it as available.

Zurich

Connect language versions only when both pages genuinely answer the same question and can be maintained.

Bâle

A cross-border return needs a record connecting the original sale, the item sent back and the intended movement between countries.