Keyword research: choose queries for the US, UK and Canada
A practical method and free worksheet for turning search questions into useful editorial decisions, with US, UK and Canadian examples.
Read articleLink building: earn useful references and scope a service
Choose a useful resource, qualify linking opportunities, verify broken references and scope a link-building service clients can inspect.
Read article
Sell sponsored blog placements: offers, evidence and reporting
A practical workflow for qualifying advertisers, agreeing sponsored content, justifying the quote and reporting observed results.
Read article
Google Business Profile: offer a practical service to a local business
To offer a Google Business Profile service, start with a limited review and changes the business can verify.
Read article
Shop moves to shop.com: which URLs should brands verify?
Shop's web experience moved from shop.app to shop.com on 29 September 2026. Which URLs brands should check, what redirects cover, and what the change does not affect.
Read article
US Shopify return shipping tax: prepare for the October 23 change
From October 23, 2026, Shopify Tax and Tax Platform in the US tax return shipping fees automatically. Here is what changes, what does not, and how to prepare.
Read article