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Guides on AI, business, e-commerce and SEO.

198 articles
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Breadcrumb schema: validate products with multiple category paths

How to validate BreadcrumbList structured data when a product sits in multiple category paths, with a diagnostic method, decision table and example.

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Product image indexing: check what robots.txt actually blocks

A practical diagnostic for product image indexing: how robots.txt rules, CDN hosts, image URLs, page markup and alt text interact, and how to verify what Google can actually crawl.

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PDF catalog SEO: manage outdated documents still appearing in search

A practical method for finding, assessing and handling outdated PDF catalogs that still appear in Google Search, using file-type checks, X-Robots-Tag and content decisions.

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MerchantReturnPolicy schema: keep markup aligned with real return terms

A practical method to validate MerchantReturnPolicy schema against your actual return terms, with a decision table, worked example and common mismatch fixes.

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Organization schema: align seller identity across the website

Organization schema helps Google disambiguate your business. Learn how to align logo, name, contacts and policies without fake ratings or guarantees.

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FAQ and GEO: why questions still help after Google retired FAQ rich results

Google stopped showing FAQ rich results and removed the documentation in 2026. Here is what that changes for FAQ pages, generative search visibility and structured data.

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