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198 articles
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AI Max Previews a Search Ads Journey Report: Which Data Is Promised?

Google previewed an AI Max report that will connect search terms, creative assets shown, and the landing page.

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Demand Gen Adds a Conversational Agent to YouTube Ads: What Is the Use Case?

Google announced Business Agent for YouTube ads that use a product feed: viewers could ask questions about a brand or product while watching.

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One-Click YouTube Shorts Ads: Measuring the Path From Discovery to Site

Google announced one-click landing page access from full-bleed 9:16 image ads on YouTube Shorts.

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Gmail in Demand Gen: Interpreting Conversions Beyond Platform Averages

Google is simplifying landing page access from Gmail ads in Demand Gen.

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ChatGPT Ads Integrates With Shopify: Which Catalog Inputs Matter?

OpenAI announced a ChatGPT Ads integration for Shopify.

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ChatGPT Sponsored Agents: Scope of the US Test and Questions for Brands

OpenAI is testing Sponsored Agents with selected advertisers in the United States.

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