Duplicate GA4 purchases: trace an order counted twice
A practical diagnostic for duplicate GA4 purchase events: use the transaction ID, two-trigger tests and DebugView to find where one order is counted twice.
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Member-only product pages: what can Google actually crawl?
Google can crawl a member-only product page if the URL is allowed and the server returns it. Learn what is crawlable, what is not, and how to verify.
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SEO evidence for business decisions: separate observed data from traffic estimates
How to separate estimated SEO traffic from observed data before making business decisions, with a diagnostic method, a decision table and worked UK/US examples.
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September 2026 Google Spam Update: Track the Rollout Before Drawing Conclusions
The rollout may take two weeks. A traffic drop during that window is a signal to investigate, not a diagnosis.
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Search Console Adds Multimodal Reporting: What Lens and Circle to Search Measure
The new filter reports visual search discovery where a site receives relevant traffic; it does not measure purchases.
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Shopify Changes Session Measurement: How to Interpret Reporting Differences
A new session baseline may move conversion rates even when orders and sales remain the same.
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