When is a free-shipping threshold sustainable?
“Free” shipping is still paid for: the store absorbs it in contribution or includes it in prices. A threshold may encourage a fuller basket, but you must examine the cost of added
Read articleOut of stock on Shopify: what should the store show?
A stockout is more than a disabled button. It affects ads, collections, product data and delivery promises. First determine whether one variant or the entire item is unavailable, w
Read articleWhich payment methods should an online store offer?
Payment choices depend on selling countries, currency, costs and customer expectations. Cards and a digital wallet may serve some stores; other audiences need a local method. Do no
Read articleHow do you get useful product reviews without faking them?
A useful review describes a real experience: item received, use, sizing, quality or delivery. It is more than a star display. It helps a future buyer decide whether the item fits a
Read articleEcommerce ads: how can you tell whether a campaign pays off?
An ad campaign can show an attractive return on ad spend while losing money. Attributed revenue does not remove product cost, shipping, payment fees, discounts or returns. Calculat
Read articleShopify Analytics: which numbers matter each week?
Shopify Analytics becomes useful when a question comes before the dashboard. “Why are mobile orders down?” needs a different analysis from “Which product leaves the best contributi
Read article